The Reboot Quest Day 6 of 100
Book worth reading: Risky is the new SAFE by Randy Gage
written in 2012 and published in 2013 - so the question is... why am I reading it in 2018??
To write well, you need to read a lot... which I am doing on this sabbatical from the last 40 years...
and Randy talks about UnMarketing and mentions people I have been following like Gary Vaynerchuk, Seth Godin, Scott Stratten [ who coined the phrase UnMarketing ] the wisdom on brands Apple, Cirque du Soleil, Starbucks and Nike, and much more
But most of all he talks about sharing every day with your fans... hopefully you are fans... and finding them where they are which maybe on Twitter, Instagram, Facebook, a blog, maybe LinkedIn... or by email.... all of these.
So, I recommend that you lift your gaze long enough to see that there are many ways to build your tribe... and share with them.