Tuesday, April 25, 2017

What is a Gruen Transfer?

It is day 3 of my break in Penang Malaysia - and the world couldn't be further away. The Gruen Transfer was the only Australian TV program showing at the Park Royal and it still had Todd Sampson on and Donald Trump wasn't US president yet...

And yesterday was a public holiday here for the new king - who knew Malaysia had a king - it swaps every 5 years and seems to keep everyone happy.

And I am shielded from my West Coast Eagles losing to Hawthorne. Three more days!!

What is a Gruen Transfer:

In shopping mall design, the Gruen transfer (also known as the Gruen effect) is the moment when consumers enter a shopping mall and, surrounded by an intentionally confusing layout, lose track of their original intentions, making consumers more susceptible to make impulse buys.


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