Twitterholic shows your standing in your area of influence....
Hi, this is Wayne Mansfield. Welcome back to my 23 Steps to Conquer Social Media 2012. In this session, we're going to talk about Twitaholic, which is an application that allows you to track yourself in your community either by subject or by demographic area.
It's Step 21 of the 23 Steps to Conquer Social Media.
What Twitaholic allows you after you register on their site; you put in the demographic area that you want your numbers to come, and it will show you where you rank in the top thousand people within that demographic area. Why is that important? If you are a local business, or a national business, it's not much point you having this huge Twitter following, and it being from all over the world, and not focused on where you want it to be focused.
The idea of Twitterholic is that you can check on a regular basis. It updates every day of how many followers you have. Let me give you an example. Most people talk about Twitter in terms of the celebrity followings.
Like Lady Gaga has 15 million followers, or Madonna has 12 million followers, et cetera. For a small business in a very local area, so a business in my city of Perth, it might be OK to have 10,000 followers. When you do the ranking in Perth, you'll find with 10,000 followers, you'll be in the top 100 people on Twitter. I'm based in Perth, and my 100,000 plus puts me in the top two or three. On a world scale, obviously, I'm nowhere near that because of the celebrity tweeters, and all those sorts of things.
It also allows you, if you're building your Twitter following, to go and check your geographical area. One of the really neat things about Twitter is that you can follow people who are following other people in your geographical area. Here's an example for you. We work with a number of companies in the Arab state of Qatar. What we've done there is that we've pushed our clients into the top 50 and into the top 10, and one of our clients is top 6. The number of followers that client has is in the low 20,000s, and on a world scale that wouldn't write at all.
Being able to use Twitaholic, we can show them, look here you are. They're only a couple of people in front of you. Al Jazeera, the news channel, has 500,000 followings. And then, the number one Arabic lady singer, she's got 200,000, whereas Qatar Air that has 30,000, and then there's these guys.
They're in the top five, and we're able to show that our work is effective. More importantly, when we want to build their local following, we go for other people that are listed on Twitaholic as being in that geographical area. Twitaholic, even though I've left it to Step 21, is really important if you're going to build your social media presence.
This is Wayne Mansfield saying, thanks for dropping in. Until next time, thank you.