FourSquare is live "here I am" marketing and Step 13 of How To Conquer Social Media 2012
Hi, this is Wayne Mansfield. Welcome back to my 23 Steps to Conquer Social Media 2012.
Today, we are going to talk about an application that is growing in popularity and is really tremendous for businesses who want to capitalize on local business. It's called Foursquare, and basically what Foursquare does is it allows people to record that they've been to your business, what they felt about it, do a review and then post it across the social media. The default posts to Twitter or Facebook, and then most people have those hooked up so it will go to nearly everywhere that they have a profile on social media.
Now, for example, every morning when I go off to have a coffee at Kosta's in Northbridge, which is the entertainment suburb of Perth, Western Australia, I'll take a photo of the coffee and the newspaper, so we've got a headline of what's happening in Perth today, and I'll post that to Foursquare.
And then, that Foursquare will write that for me, and I've noticed now as I go around, once I posted that, people who are on the ball will have entered tips, saying “ If you're at Kosta's, maybe you should come over to the Mustang Bar, or if you're at Costa's maybe, you should come over to the Brass Monkey.”
When I do Foursquare at the Coventry Markets which is close to my home, there's somebody who's got an axe to grind about BankWest, it will say: “You're close to BankWest, join the protest about BankWest.”
It can be used positively and negatively to get your message across. As part of the social media landscape, it's very, very popular with tens of millions of people using it, and you should use it yourself to spread your influence.
As a business, you should look at putting tips so that when people in your area are logging on somebody else's business, it shows up that here's a choice, here's a list, here's the go.
A good mate of mine, Peter Taliangis, who is a real estate agent in Perth, on his lunch time, he will have lunch at a particular place and put 10 tips in, so he's very, very popular across this medium of Foursquare.
This is Wayne Mansfield saying, to complete all of these steps, it is a certain way to end up dominating social media. So, until next time, thanks for looking in.