Now it's time you learn that formula: - It's called AIDCA
AIDCA stands for:
A – Attention
I – Interest
D - Desire
C – Conviction
A – Action
This is how it works:
- Get your readers attention – Create an attractive headline
- Subtitle – Get them interested, this should be done by getting straight to the point, for example: “Learn how you can drive traffic to your website”
- Desire – the reader needs to have a desire to read your sales letter or brochure… the reader wants to know one thing: “what’s in it for me?”
- Conviction – This is where the key points to your marketing message should appear.
Action - This is where you are calling your reader to take action. You need to be very clear and straight forward, for example: “Sign up now and get the $20 discount today…!”
Master this formula to grow your business now.