Once you get the hang of using social media, in particular to promote your business or personal brand, it is easy to forget that there is always something to learn. We quickly get into the habit of doing things the same way every day and never learn or change. For those of us stuck in a rut of social media, here are some tips to try in 2012. I was using them and I think they really work.
Tweet the Tweeter – I hope you have a habit now to thank people for retweeting (RT) of your content. But really, when you think, why do that? Instead, when someone is kind enough to RT something of yours, go back and find one of their recent tweets and RT this. This is the kind of thank you that they will truly appreciate.
Facebook gratitude – maybe you say thank you to your company’s Facebook fans. But do you go to your customers’ walls and say thank you there? If not, you are missing the opportunity to reach a new audience – your customers’ Facebook friends. Although no clients want you to advertise on their wall, most will not mind at all if you post a simple note thanking them for being good customers.
|Social Media Magic|
Branding Up – it’s very tempting to use social media to promote your business. But if you are really using social media, you are building your brand. Instead position yourself as a representative of your company, you must position yourself as an expert in your field. A reputation as an industry leader and thinker will serve you better in the long run.
Weekend Warrior – weekends can be a great time to break through the Twitter chaos and get the attention of people who are interested in your content. Early weekend mornings are an especially good time to Tweet. Lots of business folks are up early, catching up on work before their day off begins