Wednesday, January 11, 2012

5 Social Media Tricks You Need to Use

Reliable Networks  Directors Paul Fisher and Karl Bairstow, published this article last week:


Once you get the hang of using social media, in particular to promote your business or personal brand, it is easy to forget that there is always something to learn. We quickly get into the habit of doing things the same way every day and never learn or change. For those of us stuck in a rut of social media, here are some tips to try in 2012. I was using them and I think they really work.


Tweet the Tweeter – I hope you have a habit now to thank people for retweeting (RT) of your content. But really, when you think, why do that? Instead, when someone is kind enough to RT something of yours, go back and find one of their recent tweets and RT this. This is the kind of thank you that they will truly appreciate.

Facebook gratitude – maybe you say thank you to your company’s Facebook fans. But do you go to your customers’ walls and say thank you there? If not, you are missing the opportunity to reach a new audience – your customers’ Facebook friends. Although no clients want you to advertise on their wall, most will not mind at all if you post a simple note thanking them for being good customers.

Social Media Magic
Targeted Tweets – you may have noticed that there are some people on Twitter who have tons of followers and generally generate a lot of buzz. Find out who these people are in your industry and your best Tweet – and only the best of your – the contents of their time to time. You should not be targeted with promotional Tweets about your business. Instead, cultivate a list of “Twitter Elite” in your field, and occasionally send them tweets (using its handle in the Tweet) that you think truly interest them. Finally, when they come to respect you, they will RT your content.

Branding Up – it’s very tempting to use social media to promote your business. But if you are really using social media, you are building your brand. Instead position yourself as a representative of your company, you must position yourself as an expert in your field. A reputation as an industry leader and thinker will serve you better in the long run.

Weekend Warrior – weekends can be a great time to break through the Twitter chaos and get the attention of people who are interested in your content. Early weekend mornings are an especially good time to Tweet. Lots of business folks are up early, catching up on work before their day off begins

5 comments:

  1. Excellent post Wayne. In other words, engagement is the key to make your social media campaign successful.

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  2. I totally agree with your assessment

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  3. Thanks for the excellent article!! If you're going to have any sort of an online business or online presence, then learning to master social media is imperative. This article definitely gives me some areas to work on this year to improve myself.

    Thanks again for the timely information and I hope you have a great day.

    ~Barry

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  4. I think this is a great article! I never thought about re-tweeting people who re-tweeted me, or personally writing a thank you on people's facebook walls! This is great advice! Thank you!

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