Thursday, November 10, 2011

Do you give a KLOUT

Wayne Mansfield

Hi everyone

As you know, I am a numbers freak so when my Klout score dropped by 20 points I wanted to know why. Here is a great article about Klout and why you should care [or not!]

Wayne

This poll analysis was written by Jeremy Victor, editor-in-chief of B2Bbloggers.com. For more of his writing, visitB2Bbloggers.com and follow him on Twitteror Google+.
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
Our poll this week asked:
What’s your opinion of sites that try to measure social media influence, such as Klout? The results:
  • They’re important, but they’re not the only factor worth considering — 45.45%
  • They’re not to be taken seriously — 32.73%
  • Not sure — 18.18%
  • They’re the best measure of social media performance — 3.64%
Interesting, no? That said though, with this week’s analysis, I thought I would do something a little a different. Rather than me share my thoughts and analysis of Klout, I turned to the blogosphere in an attempt to share a point/counterpoint on the topic of influence. Below I’ve chosen to summarize key points from two of the smartest individuals on the topic.
Schaefer argues that the ability to promote content is an essential part of any social media strategy. The ability to promote content is known as “influence.” A social media program needs to be able to gauge that ability if its going to be successful — and that’s what Klout is trying to accomplish.
It gives you the ability to see who can really push the conversation in a space forward. Read the original article here.
Klout’s scores are based on a variety of factors, none of which is truly indicative of influence, because they’re based on a flawed set of assumptions about how people relate to one another. At best, it’s creating a score that tells you a person’s potential to influence others. But that score doesn’t tell you whether or not they’ll actually influence the people you’re hoping to reach. Klout is flawed because its assumes too much. Click here to read full article.

Wayne: So there you have it. What do you think??

4 comments:

  1. Hi Wayne, It's difficult to have confidence in Klout when they change their algorithm in a way that significantly lowers the score of almost all of its users. I may be biased, as my Klout score dropped 12 points, but their re-alignment did the double duty of creating skeptics and disappointing their users.

    I wish I didn't care, but I have to admit I still do.

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  2. Tom Webster is absolutely right! Although I applaud Klout on it's intent, its premature because it's easy to prove how flawed it is by looking at people you know are casual in social networking that have comparative scores to those who are intently working to social network. I am sure that at some point, they will figure things out, but they are using a flawed product that will still be used because people don't know it's flawed and because they want to their measure their influence.

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  3. Thanks guys for you comments... I think it will settle down but it does seem very strange when a friend I know who has less than 40 followers in Twitter has a score 15 points higher than me who has 100k followers...

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  4. that reminds me! gotta check my Klout score today: http://klout.com/#/Melindesign/

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