Wednesday, September 28, 2011

ZERO MOMENT OF TRUTH

Are you looking for a new perspective on how well informed consumers decide what to buy, from who and when, this is a must read - the Zero Moment of Truth by Jim Lecinski.

According to Google:

Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Google's Managing Director of US Sales & Service and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi.

I am finding it fantastic!!

Wayne Mansfield

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