Sunday, December 20, 2009

Business Tip: Focus on Ideal Customers


Focus on Ideal Customer

Decide to only work with profitable customers. Identify customers who are happy with what you offer and refer you. Profile them in detail; what’s important to them, what are their 7 biggest frustrations? Outline in what ways your company gives them what’s important and eases their frustrations.

Now go get more customers just like that.

Source: Ivana Taylor

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