Paul Singh, ResultsJunkies.com –
“Here’s how I got more referrals than I could handle. I made a list of the top 10 companies that I really wanted to work with. Then, I documented a few high-level strategic ways I’d grow their business, and some tactical tips they could improve immediately.
When I sent the document (which was usually anywhere from 5-7 pages long) via email and snail mail to the founder, I always made sure that they understood that I was giving them this advice free. More importantly, I made it really clear that I’d be happy to give them as much advice as they’d like for free.
The only catch is that I’d want to send them a proposal if they wanted me to actually do the work myself.”