Finance is quite a tricky subject for many people. There are a variety of finance products in the market, which just adds to the confusion.
You will often see people compare house insurance quotes, car insurance quotes and life insurance quotes. Different people hold different views on the same subject, and one person may be able to see what the other person cannot. Ant that extra person might just be able to spot the best offer.
To compare is therefore very important in order to arrive at the right decision.