The Qantas logo is one of the most recognised symbols of Australia in the world with a strength that has been built over many years.
In an adaptation that reflects an increasing focus on contemporary design, a new interpretation of the iconic flying kangaroo has been released. The differences are subtle but distinctive, in keeping with the gradual evolution of the logo since it first appeared on one of Qantas's aircraft in 1944.
The new flying kangaroo is a sleeker and more contoured take on a design that has stood the test of time. It seems that great care has been taken to carry the legacy of the logo into the new design.