Wednesday, June 13, 2007

Fire Your Customers

Some people shouldn't be customers... and you should get rid of them.

According to Jim Domanski, not all customers are created equal. He says that you should "Fire" the opnes that cost you money.

Some customers are simply not worth the time and energy it takes to maintain them. You – and your reps - must learn to ‘fire’ them. Like firing an employee, this is usually difficult but everyone knows it’s the right thing to do. And herein is one of sales greatest ironies: getting rid of a customer who provides you sales will actually help you increase sales.

Sound impossible? Read on. This article will look who you should fire and why you should do it.

Who to Fire

Customers seem to sit on a high pedestal in the sales world. They are the holy of holies. Their wish is your command. After all, they buy our products and services which makes money for the company and sometimes commission for the sales rep. They’re the bread and butter of an organization, right?

Bull.

The simple fact of the matter is that there are some customers who are simply not worth it. Let’s take a look at four customers who you should fire: the Dementors, the Dawdlers, the ‘Dimers’ and the Delinquents . . .

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